CASE STUDY

After gaining a better understanding of the market for their new niche, they decided to make it their sole focus in 2012 and currently have 20 employees. “Now our market is the entire U.S. and the boundaries are endless,” said Dangelo, ”For the most part, we have only captured the eastern third of the U.S.; we still have the West Coast and the global market to tackle.”  As they continued to grow, it became vital for them to have a professional website to present the company image and generate leads within this very specialized industry.

Dangelo began discussions with a website development firm, Protocol 80, who introduced him to the Northwest Industrial Resource Center (NWIRC) for potential assistance. Tom Weible, NWIRC Strategic Business Advisor, confirmed that the website upgrade project would qualify for their IT KickStart Program based on the criteria of 1) being a  small manufacturing in Northwest PA, 2) use of a third-party provider, and 3) potential for positive impact on the growth of the company. A new and modern website was created on the C80 CMS (content management system) platform, simultaneously deploying an inbound marketing strategy to include search engine optimization. This allows for more traffic to the site and ability to convert subsequent leads into sales. The NWIRC provided an IT KickStart grant to offset the cost of the design and implementation.