CASE STUDY

The company’s most recent strategic plan was eight years outdated, and management was working internally on a new succession plan to include a new generation of core management. After participating in the NWIRC’s COVID-19 Recovery Program business assessment process, the tactical action plan recommendations included formalizing an updated strategic plan. A new plan would outline action steps to meet or exceed the company’s goal of continued sales growth, year over year, and provide insights into what future markets should be targeted. A plan would enable the company to move through the challenges that many companies were facing during the pandemic.

To help MC address the critical business issues, challenges, and plan for growth, NWIRC facilitated a strategic planning project to create a vision for moving forward. The project involved one on one interviews, anonymous employee surveys, developing a mind map of the business, leading the management team in a SWOT analysis, and developing strategic objectives and action items. The process ensured each team member had input and was engaged since many of the new leaders had not been involved in developing a strategic plan.