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Unveiling a New Regional B2B Tool

by Bob Zaruta, President/CEO, NWIRC The beginning of a New Year typically re-energizes us. We may have a fresh new look with gifts of clothing added to our wardrobe. New goals and resolutions are often established for ourself and our…

Focus on Sales Enablement

By Bob Zaruta, President/CEO, NWIRC Small to mid-sized manufacturing companies often don’t focus on sales enablement strategies because they don’t know what it is, think it’s costly, or don’t have the resources to implement. Sales enablement is the organizational support…

Getting the Most from Your Lead Generation Investment

By Sylvia Wower and Chris Scafario, DVIRC Lead Generation requires planning, an understanding of your strengths and unique capabilities, sharp messaging, and a strategic approach to identifying prospects. With these elements in place, successfully implementing a Lead Generation effort is…

How to Market to New Customers When Orders are Slow

by Mary Mechler, Technical Specialist, IMEC We find ourselves in a most unpredictable situation today. It seems each day, another challenge is added to an already very complex business environment. Many companies are experiencing slow sales with uncertainty of the…

ARC PA MAKES Mini-Grant Program

The ARC PA MAKES Mini-Grant Program, funded by the Appalachian Regional Commission (ARC), is designed to assist the coal impacted community’s response to negative economic factors. Assistance focuses on diversifying and growing small and medium sized manufacturers through strategic efforts…

Growing Your Topline Profitably

by Bob Zaruta, NWIRC President/CEO Sales may be up, but are your profit margins where they should be, or could be? Let’s face it, not all customers are a good fit.  Relationships, conditions, and terms change over time. Certainly, your…

Supporting Rural Manufacturing

window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-58954062-1'); by Bob Zaruta, President/CEO, NWIRC Earlier this year, the Manufacturing Innovation Blog (powered by the Manufacturing Extension Partnership- MEP), published a post about the geography of manufacturing. The…

A Business Valuation Tool

by Susan Hileman, NWIRC Strategic Business Advisor If you’re like the majority of business owners, your business is your retirement plan. Therefore, you want to build value to maximize profits. In my article last month, we looked at 6 critical…