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Focus on Sales Enablement

By Bob Zaruta, President/CEO, NWIRC Small to mid-sized manufacturing companies often don’t focus on sales enablement strategies because they don’t know what it is, think it’s costly, or don’t have the resources to implement. Sales enablement is the organizational support…

Getting the Most from Your Lead Generation Investment

By Sylvia Wower and Chris Scafario, DVIRC Lead Generation requires planning, an understanding of your strengths and unique capabilities, sharp messaging, and a strategic approach to identifying prospects. With these elements in place, successfully implementing a Lead Generation effort is…

How to Market to New Customers When Orders are Slow

by Mary Mechler, Technical Specialist, IMEC We find ourselves in a most unpredictable situation today. It seems each day, another challenge is added to an already very complex business environment. Many companies are experiencing slow sales with uncertainty of the…

A Business Valuation Tool

by Susan Hileman, NWIRC Strategic Business Advisor If you’re like the majority of business owners, your business is your retirement plan. Therefore, you want to build value to maximize profits. In my article last month, we looked at 6 critical…

10 Most Commonly Cited Reasons for Reshoring

Supply chains, while once confined to domestic suppliers and U.S. based locations, have stretched around the world as companies seek to source quality goods at the lowest possible cost. Unfortunately, manufacturers have found that with this cost-driven decision comes increased…