Date: October 5, 2021
Time: 11:00 am – 12:00 pm
Location: Zoom
Cost: Free

A Beginners Guide to Utilizing Competitive Intelligence!

Understanding the market forces that drive your competitive landscape is critical in today’s economic environment. World-class organizations utilize competitive intelligence to plot their strategic direction, zero in on distinct advantages and establish clarity around internal weaknesses or external threats.

This webinar is designed to share the tools and techniques used by experts to gather competitive intelligence and make sound, strategic decisions.

Participants in attendance will learn the background and basics behind the following competitive research tools and techniques:

  • “The 5 Forces” That Shape a Competitive Landscape
  • Competitive Benchmarking Essentials
  • The Role of Primary & Secondary Research in Competitive Intelligence Gathering

Additional Take-aways Will Include:

  • 5 Things Anyone Can Do to Get Started
  • No Cost, Research Sources & Tools
  • Links to Support You on Your Journey

About the Presenter:
Chris Scafario. Chris is the Vice President of Consulting Operations at DVIRC. He works in Philadelphia and across the nation’s Manufacturing Extension Partnership (MEP) to support the advancement of small to midsized manufacturers and their supply chain through leading the design, implementation, and oversight of consulting services in areas related to operational excellence, top-line growth, and business management.

For the past 11 years, he has been leading DVIRC’s Sales and Marketing Services practice, where he uncovers and analyzes meaningful insights for clients and helps them execute on this information to become high-performance organizations. Chris developed DVIRC’s Lead Generation Program, which has been delivered to more than 250 companies and has been adopted by MEP Centers throughout the country. Chris holds an MBA from Philadelphia University and a bachelor’s degree in marketing from Philadelphia College of Textiles & Science. He contributes articles to blogs and trade publications, and regularly speaks about lead generation at MEP best practice events.