Date: February 23, 2017
Time: 10:00 am – 12:00 pm
Cost: No Charge
Location: Knowledge Park
5451 Merwin Lane Room 222 (Process and Data Automation Building)
Erie, PA


Learn how to tap into a powerful network for business to target new connections, provide
useful information to contacts, and keep tabs on manufacturing news in your industry
and your region. Not just a platform for recruiters or job-seekers, LinkedIn is a valuable tool
for your company’s sales and marketing efforts. Do you know how to capitalize on it’s full
potential to increase your bottom line?

Workshop will review:


Prospecting and selling in the social age
• Understanding the LinkedIn Network
• Profile basics- individual elements and
making SEO friendly
• Professional branding & optimizing your profile
• Connecting basics- strategy, best practices, and tools
• Building your network and how to engage
• Groups- benefits of starting and joining
• Company pages
• Advanced features and functions
• Measure and track

Bring your laptop for a hands-on experience. Implement tips for setting the ideal profile for yourself and your company.

Instructor Cathy von Birgelen is Executive Director of the eMarketing Learning Center (eMLC), an
initiative of the Ben Franklin Technology Partners. Her experience spans more than 25 years in
marketing and finance to include her current focus of online business development.

Please register by Monday February 21, 2017.

Email with any questions.

Also offered in Clarion on March 1st.


Attendee Information

This event is fully booked.

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Knowledge Park/Penn State Behrend Campus