TRAINING & EVENTS

TRAINING & EVENTS

Profitable Top-line Growth Series – Erie (Session 1 of 3)

DuBois, PA

When

October 23, 2018    
8:30 am - 10:00 am

Where

Penn State PAW DuBois
1 College Place, DuBois, PA, 15801
Map Unavailable

Date: October 23, 2018
Time: 8:30 am – 10:00 am
Registration and Breakfast 8:00 am – 8:30 am
Cost: $25
Location: Ambassador Conference Center
7955 Peach St
Erie, PA

Breakfast included

For many companies today, driving higher sales revenues is not the challenge that it was a year or more ago. Today, the bigger challenge is increasing the topline more profitably. Let’s face it, not all customers are a good fit and not all will continue to be a good fit in the future. If you could only clone your ideal customers – you know, the ones that have unmet needs that match well to your capabilities, highly value what you do, and are willing and able to pay a premium. In lieu of cloning, NWIRC is pleased to present a series of educational briefings uniquely delivered in a rapid-fire exchange by subject experts over a breakfast, lunch and dinner. An opportunity to understand what it takes within your organization to identify your ideal customers; assess margins and profits, determine most effective ways to generate leads; and best practices for managing opportunities in your pipeline.

In this session, you will assess your current state.

  • Knowing your ideal customer base
  • Reviewing sales margins and profitability
  • Shaping your company’s value proposition

 

Session Two: Finding and Developing New Customers on November 6, 2018

Session Three: Advancing and Managing Opportunities in Your Pipeline on November 20, 2018.

Attend all three sessions for $60. Register here.

Please register by Friday October 19, 2018.

Email mreichard@nwirc.org for additional information or questions.