TRAINING & EVENTS

Cost: $49

Trade Show Success Series Proposal

Trade shows represent a significant investment. This series equips members with actionable tools, proven scripts, and repeatable processes that help them generate more meaningful conversations, stronger opportunities, and a higher return on investment.

This two-part webinar series is designed to help sales professionals maximize their trade show investment. The sessions provide practical and repeatable strategies for those who exhibit and those who attend for networking.

Part 1: Winning Before and During the Show 

Participants will learn how to prepare intentionally so trade show time becomes productive and engaging. Topics include:

• Pre-show planning with a clear trade show sales process.
• Identifying top customers and must-see prospects.
• Creating effective positioning statements and opening questions.
• Executing high-quality interactions on the show floor.
• Networking with purpose while walking the show.

Part 2: Post-Show Follow-Up and Qualification Discipline – 

This session emphasizes rapid follow-up, disciplined qualification, and converting show activity into measurable revenue. Topics include:

• Executing a structured two-week follow-up plan.
• Prioritizing warm and hot leads with clarity.
• Applying a qualification framework to focus on real opportunities.
• Using trade show insights to strengthen messaging and next steps.

About the Instructor: Mike Carroll, Intelligent Conversations

As founder and managing partner of Intelligent Conversations, Mike Carroll brings more than 30 years of sales and sales leadership experience to his clients. Working hands-on with senior executives, sales leaders, and salespeople, Mike implements programs that change behaviors, grow new skills, and drive remarkable results. Using the proven methodologies described in his book, The Sales Team You Deserve, Mike has worked with 100s of CEOs and 1,000s of sales leaders and salespeople to transform sales teams. With a wide range of business-to-business sales experience, Mike has particular expertise in manufacturing, distribution, telecommunications, software, and financial services. While he is proud of the impact he has had on thousands of sales professionals and sales leaders across North America, Mike takes tremendous satisfaction in helping CEOs, owners, and executives eliminate their uncertainties and doubts when making decisions about their sales team.