by Bob Zaruta, NWIRC President/CEO

Sales may be up, but are your profit margins where they should be, or could be?
Let’s face it, not all customers are a good fit.  Relationships, conditions, and terms change over time. Certainly, your organization will continue to do whatever it takes to meet your customer demand. But at the same time, why not take steps that will result in a more profitable customer-base down the road? After all, the tasks of finding, developing, and securing new ideal customers can   take months or years. We’ve assembled subject matter experts to offer some tips and guidance in this unique series of briefings.
Assessing Current State
Finding and Developing New Customers
Advancing and Managing Opportunities in Your Pipeline