Bob Zaruta, NWIRC President, will share new perspectives, strategies, and actions for increasing sales and profits at the upcoming Manufacturers Growth Conference. “As companies look to drive higher value through new and existing offerings and improve financial viability, they need to continuously recalibrate their revenue engine. You can do this by staying in front of the customers’ needs and problems,” Zaruta said. His presentation reviews best practices for aligning all parts of your business development functions and the importance of relationships to help your customers (and your customer’s customers) achieve their business goals. This includes how to think, communicate, and engage differently.
Zaruta joined the Northwest Industrial Resource Center (NWIRC) as President/CEO in 2016 after serving for sixteen years with the Northeastern Pennsylvania Industrial Resource Center (NEPIRC). At NEPIRC, he was a key member of the management team helping in the development and implementation of the Center’s strategic plans, business models, sales processes, internal client engagement management processes, marketing strategies and special initiatives. He developed, implemented, and managed a national program providing sales training and licensed sales methodology to Manufacturing Extension Partnership (MEP) locations and their clients across the country. In addition to his MEP experience, Zaruta has held leadership and management positions within Fortune 500, regional and small enterprises. As an entrepreneur, he founded and led a startup telecommunications company to dynamic growth. He has a B.S. Degree in Business Administration from King’s College, Wilkes-Barre, Pennsylvania, along with relevant industry training and certifications including Lean Specialist, Innovation Engineering Management System, Solution Selling, and Project Management from Penn State.
The Manufacturers Growth Conference, hosted by Northwest Industrial Resource Center (NWIRC) will be held in St Marys (May 17) and Erie (May 18) from 7:30am-4:00pm. The event is sponsored by PNC, Knox Law, and Ben Franklin Technology Partners and information will focus on ‘growing people’ and ‘growing revenue’. Visit NWIRC’s Event Schedule to find the location near you for more details on speakers, topics, venue, and to register.