Strategy and proven methodologies to explore new markets, attract new customers, and grow your business.

Sales & Marketing Gap Analysis
  • A comprehensive review of your sales & marketing system
  • 8-12 hours of research at no-cost to the manufacturer
  • Includes an executive interview, market analysis, and competitor analysis
Program and Benefits
  • Quantitative and qualitative data as a result of comprehensive review
  • Final deliverable = plan to align sales and marketing activities based on strategic
    direction, improved competitiveness, market diversification and sustainable business growth
  • Actionable suggestions for sales & marketing improvement to implement internally
  • Referrals to other business growth resources that match your growth goals
  • Access to grant funding, when available, to offset costs for business growth projects


NWIRC’s Business Growth team has a combined 30 years experience assisting manufacturers identify opportunities for sustainable market growth. Our experience, business growth tools, and network uncover deficiencies and opportunities that are challenging for those entrenched in their business to uncover.

Contact Michael Griffith at (814) 217-6065 or for more information.


Download this checklist for evaluating your company’s business growth needs.