True or false, the best time to increase resources towards growing sales is when sales are down and need a boost? The answer is a resounding FALSE. If you’re waiting until sales revenues are declining to initiate efforts to boost sales, it’s too late. If your sales plan is to wait by the phone for the next order, your plan is doomed for failure, and you will not achieve your sales growth goals. Conversely, like manufacturing operations, consistently improving (increasing sales) requires a dedicated process that includes fundamental tools to, not only drive your organization’s daily sales behavior, but inherently and continuously improve your sales process over time.
When fundamental sales tools are properly implemented into a sales team’s effort, manufacturers will:
- increase the number of opportunities in your pipeline;
- improve the conversion rate from opportunity to customer;
- increase the dollar value of your products and services sold; and
- decrease your sales cycle
Join NWIRC for Spaghetti & Sales, at a great Italian restaurant near you, to learn more about the 4 Drivers to Increase Sales Revenues and the five fundamental tools essential to these drivers. Sessions are planned for Dubois (Nov 2), Erie (Nov 9) and Sharpsville (Nov 17) from 4-6pm. Find details at www.nwirc.org/events.